Norman Bel Geddes: American design visionary

Norman Bel Geddes: American design visionary

Cover; Contents; List of Illustrations; List of Plates; Acknowledgments; Introduction; 1 Becoming a Practical Visionary: Bel Geddes#x80;#x99;s Youth and Early Career; Portraiture and advertising illustration; Christian Science and Fordism; InWhich magazine; 2 Transforming Audiences: Stage Design to Industrial Design; Bel Geddes#x80;#x99;s knowledge of Theosophy, psychology, and advertising; Theater Number 6: Merging the audience and actors; Bel Geddes#x80;#x99;s stage design course, 1922#x80;#x93;1928; Franklin Simon window displays, 1927#x80;#x93;1930; J. Walter Thompson assembly hall, 1929. Norman Bel Geddes has long been considered the ‘founder’ of American industrial …

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