Cover; Contents; List of Illustrations; List of Plates; Acknowledgments; Introduction; 1 Becoming a Practical Visionary: Bel Geddes#x80;#x99;s Youth and Early Career; Portraiture and advertising illustration; Christian Science and Fordism; InWhich magazine; 2 Transforming Audiences: Stage Design to Industrial Design; Bel Geddes#x80;#x99;s knowledge of Theosophy, psychology, and advertising; Theater Number 6: Merging the audience and actors; Bel Geddes#x80;#x99;s stage design course, 1922#x80;#x93;1928; Franklin Simon window displays, 1927#x80;#x93;1930; J. Walter Thompson assembly hall, 1929.
Norman Bel Geddes has long been considered the ‘founder’ of American industrial design. During his long career he worked on everything from theatre design, world fairs and cars to houses and product and packaging design.
Nicolas P. Maffei’s magisterial biography draws on original material from the archive at the Harry Ransom Center, University of Texas at Austin, and places Bel Geddes’ work within the fast-changing cultural and intellectual contexts of his time. Maffei shows how Bel Geddes’ futuristic but pragmatic style – his notion of ‘practical vision’ – was central to his work, and highly influential on the professional practice of American industrial design in general.
Author: Nicolas P. Maffei
Publisher: Bloomsbury Academic
Genre: Design / General
Date Published: 2018-02-22
Preview Link: Google Preview Link
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