A examination of advertising in America, as a business and as a social institution, finds much lacking in the business’s importance and effectiveness and much that is problematic in advertising’s social impact.
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.
Author: Michael Schudson
Publisher: Basic Books
Genre: Social Science / Sociology / General
Date Published: 1986-09-03
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